Nestor Alexander Haddaway is a Trinidadian-born German singer best known for his 1993 hit single “What Is Love”, which reached number 1 in 13 countries. The albums Let’s Do It Now (1998) and My Face (2001; re-released as Love Makes) all failed to chart. Haddaway appeared on the television show Comeback – Die große Chance in Germany in 2004. He appeared on the UK version of Hit Me, Baby, One More Time in 2005 and subsequently appeared on the U.S. version. This exposure led to him scoring a moderate chart hit in Germany with the ballad “Spaceman” from his next album, Pop Splits. In 2008, “What Is Love” was featured in a commercial for Diet Pepsi MAX that aired during Super Bowl XLII which parodied the leitmotif and included several stars including LL Cool J, Missy Elliott, and Busta Rhymes, but Haddaway himself did not appear in the ad. In 2008, Haddaway teamed up with Eurodance star Dr. Alban for the single “I Love the 90’s”.[14] In 2009, “What Is Love” re-entered charts after German DJ Klaas remixed it. The track resurfaced again in 2010 when it sampled heavily in Eminem’s single “No Love” featuring Lil Wayne. In 2012, Haddaway released the single “Up and Up” with the Mad Stuntman, which was a top 20 dance hit in the US. In 2011, he said that most of his performances are in “the east”, in places such as Kazakhstan, Uzbekistan, or Siberia. In 2016, he announced plans to star in Neverending Dream, a film about Eurodance. Despite launching a fundraiser on Indiegogo, the film was not released.